Aha OTT has stepped into the influencer reality space with its latest show “Top Telugu Influencer”, bringing together popular digital creators in a competitive format. The show was officially unveiled at a grand curtain-raiser event in Hyderabad with judges Manchu Lakshmi, Viva Harsha, and Rashmi.
Aha OTT enters influencer reality space
The streaming platform aha OTT has announced its latest reality-based show titled Top Telugu Influencer, marking another step in its push toward innovative and digital-first entertainment formats. The show is designed around the rapidly growing influencer ecosystem, focusing on creators who have built strong audiences across social media platforms through lifestyle, entertainment, fashion, food, and travel content. The program introduces a competitive format where popular digital personalities will compete for the title of Top Telugu Influencer, aiming to recognize influence beyond traditional media boundaries and highlight the evolving creator economy in Telugu-speaking regions.
Star-studded judging panel revealed
The show features a high-profile judging panel including Manchu Lakshmi, Viva Harsha, and Rashmi, all of whom bring diverse entertainment and digital experience to the format. According to the platform, the judges are expected to evaluate contestants based on creativity, audience engagement, and overall digital impact.
The contestant list includes several well-known names in the Telugu digital space such as the Grandpa Kitchen team, Sindhu, Diana Wonder Woman, Amrutha Fashionista, Ravi Yolo Guy, Anirudh and Praveena, The Dabidi Dibidi Couple, Gautham Uttarandhra Merupu, and Akhil Jackson. The lineup reflects a mix of established influencers and emerging creators across different content categories.
Contestants from digital creator world
The grand curtain-raiser event for Top Telugu Influencer was held in Hyderabad, bringing together cast, crew, contestants, and media representatives. The event showcased the show’s concept and highlighted the growing importance of digital creators in shaping public opinion and consumer behavior.
Aha Content Head Kavitha addressed the gathering and emphasized the rising influence of digital creators in everyday life. She stated that influencers today play a major role across sectors such as food, fashion, tourism, and lifestyle, and the show aims to formally recognize their contribution through a structured competition format.
Hyderabad curtain-raiser highlights
Judge Manchu Lakshmi expressed pride in being part of a women-driven core team behind the show and highlighted the distinction between content creators and influencers. She noted that the show has been produced at international standards and praised the quality of the final output. She also emphasized that all contestants are talented in their own right and encouraged a positive platform where participation itself is a significant achievement.
Judge Rashmi spoke about the rapid rise of influencer culture, especially after the pandemic, and the increasing responsibility that comes with large digital followings. She appreciated the scale of the production and stated her commitment to helping the show reach wider audiences alongside her fellow judges.
What makes this show different
With Top Telugu Influencer, aha OTT is positioning itself at the intersection of entertainment and digital culture. The show is expected to bridge the gap between traditional celebrity-driven formats and the rapidly expanding influencer economy. The platform aims to give visibility and recognition to creators who have built strong communities online, making it a significant addition to Telugu digital entertainment content. The show is expected to launch soon, with audience anticipation already building following the curtain-raiser event in Hyderabad. The show is expected to stream soon on aha OTT, with strong anticipation building among Telugu digital audiences.
