Nani’s highly anticipated The Paradise is gearing up for a September 24 theatrical release, and the makers are reportedly considering an unusual strategy — releasing the film without a full trailer. With massive expectations, a large-scale production and strong buzz around Nani’s mass avatar, the decision could become a major talking point ahead of release.

The Paradise Builds Strong Buzz Ahead of Release
Nani’s The Paradise has emerged as one of the most awaited Telugu films, largely because of Nani’s never-seen-before ultra-mass character and the film’s ambitious scale. The project has already attracted significant attention through its promotional material and Anirudh Ravichander’s energetic compositions, including Aaya Sher and Yesha Nagula Kattameedha. These songs have helped maintain strong momentum around the film, while Nani’s transformation has further increased curiosity among fans and trade circles.

No More Postponements as September 24 Release Nears
The film’s massive canvas and extensive production requirements reportedly resulted in a couple of postponements earlier. However, the makers are now said to be determined to stick to the September 24 release date and are working aggressively to ensure the film reaches theatres as planned. With the release drawing closer, the team is expected to intensify promotions and make the final phase of the campaign as impactful as possible.

Makers Considering Release Without a Trailer
According to industry sources, The Paradise may arrive in theatres without releasing a conventional trailer. While skipping a trailer is not entirely new in Indian cinema, it remains an uncommon promotional strategy, particularly for a film carrying such massive expectations. A few movies in the past have experimented with similar approaches, with mixed but sometimes favourable results. For The Paradise, however, the decision could be especially risky because the teaser reportedly did not generate the level of response the makers may have hoped for.

Final Trailer Decision Yet to Be Taken
The team has not made a final call on whether the trailer will be skipped, and the option is reportedly only being considered at this stage. With fans eagerly waiting and the trade closely tracking the film’s performance potential, every promotional move will be watched carefully. Given Nani’s mass makeover, Anirudh’s music and the film’s grand scale, The Paradise carries significant expectations. Whether the makers choose a traditional trailer launch or take the bold route of releasing directly in theatres will become clear in the coming days.