Samsung Brings Galaxy Experiences To BTS World Tour ‘ARIRANG’ In London
Samsung Electronics UK has announced a city-wide Galaxy experience programme for audiences attending BTS WORLD TOUR ‘ARIRANG’ in London this June and July. The campaign will bring together concert activations, fan experiences, personalised keepsakes, and limited-edition rewards across major London locations.
As the official partner of BTS WORLD TOUR ‘ARIRANG’, Samsung is using its Galaxy S26 Ultra and Galaxy ecosystem to help fans capture, create, and share memorable concert moments.
Galaxy Experiences Begin Across London
From June 24, Samsung Experience Stores in London will offer BTS-inspired Galaxy activities for fans ahead of the concert dates. Visitors can take part in selfie experiences, Galaxy Buds case customisation, interactive photo opportunities, and exclusive merchandise activities.
Samsung is also offering limited-time savings on the Galaxy S26 series. Participating stores include Westfield London, Stratford City, Oxford Street, and Canary Wharf.
Tottenham Hotspur Stadium To Host Samsung Activation
On July 6 and 7, fans visiting Tottenham Hotspur Stadium for BTS WORLD TOUR ‘ARIRANG’ will be able to explore a dedicated Samsung Galaxy experience space.
The activation will include limited-edition THE CITY London pins, merchandise, a Galaxy Photobooth for personalised keepsakes and an interactive audience wall where fans can add messages.
ARMY MADANG Experience At Outernet
From July 8 to 10, Samsung will also be part of The City – ARMY MADANG at Outernet, Tottenham Court Road. Fans can collect limited-edition pins, create personalised keepsakes at the Galaxy Photo Kiosk, and explore the Galaxy Creative Studio.
The experience is designed to give BTS fans more ways to celebrate the tour beyond the concert venue while using Galaxy-powered creative tools.
Samsung KX To Host BTS-Themed Activities
Samsung KX will also become a celebration space from June 24 to July 7. The venue will feature personalised Galaxy case customisation, BTS-themed photo opportunities, interactive content creation, and giveaways.
Special BTS-themed celebrations will be held on July 6 and 7 with support from UK BTS Armada and Hallyu Con, bringing fans together for music, entertainment, and Galaxy experiences.
Galaxy S26 Ultra Prize Draw For Fans
Samsung Members will also get a chance to enter a special prize draw to win a Galaxy S26 Ultra. Fans need to share their best concert, event or party photo and answer a question to enter.
The prize draw closes on July 10, 2026, according to Samsung’s announcement.
