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Sitharaman Tells Public Sector Banks to Go Cool for Gen Z
NEW DELHI: Finance Minister Nirmala Sitharaman has urged India’s public sector banks to transform their image among young customers, asking them to become more appealing to Gen Z without compromising responsible banking standards. Speaking at the concluding session of PSB Confluence 2026, Sitharaman said state-run banks should focus on customers aged 16 and above with simple, personalised and accessible services. Banking for Youth was also one of the key themes discussed at the two-day gove
Sitharaman Tells Public Sector Banks to Go Cool for Gen Z
NEW DELHI: Finance Minister Nirmala Sitharaman has urged India’s public sector banks to transform their image among young customers, asking them to become more appealing to Gen Z without compromising responsible banking standards. Speaking at the concluding session of PSB Confluence 2026, Sitharaman said state-run banks should focus on customers aged 16 and above with simple, personalised and accessible services. Banking for Youth was also one of the key themes discussed at the two-day gove









