Nani’s The Paradise is witnessing strong North American advance sales, while its makers evaluate whether higher ticket prices are necessary for the film’s domestic release.

Record-Breaking North American Advance Sales

Nani’s highly anticipated film The Paradise has made an impressive start at the North American box office. The film reportedly became the fastest Telugu release to register $150,000 in advance sales through a single theatre chain, underlining the strong overseas demand for the project. Based on the current booking trend, trade observers believe premiere collections of $1.5 million appear achievable, while the film could potentially move towards the $2 million mark if the momentum continues. The response once again highlights Nani’s steadily growing popularity among overseas audiences.

Makers Consider Avoiding a Major Ticket-Price Hike

Despite the encouraging overseas numbers, the makers are yet to finalise ticket prices for the film’s release in the Telugu states. Theatre attendance has improved in recent months, and many industry observers believe reasonable ticket rates have played an important role in bringing audiences back to cinemas more frequently. Keeping this trend in mind, the production team is reportedly considering releasing The Paradise without a substantial price increase. Affordable rates could help the film attract families, young audiences and repeat viewers during its theatrical run.

Buyers Seek a Limited Increase to Support Recovery

However, the film has reportedly been sold to distributors for significant prices across several territories, placing it on par with movies headlined by some Tier-1 Telugu stars. Buyers are therefore said to be requesting a moderate hike to improve their chances of recovering the investment. One proposal suggests increasing prices by at least ₹50 in single-screen theatres and ₹75 in multiplexes. Supporters of this option believe a controlled increase could balance audience affordability with the financial expectations of distributors and exhibitors.

Multiplex-Only Hike Raises Financial Questions

A third proposal under discussion is to retain the existing single-screen rates while raising multiplex tickets from ₹295 to ₹350. However, the ₹55 increase may reportedly leave the producer with only around ₹25–₹30 per ticket after GST and the multiplex operator’s share are deducted. In addition, the producer may have to pay approximately ₹1 crore to the government to secure permission for enhanced rates. This has prompted the team to examine whether the limited additional revenue would justify the cost of obtaining the hike. The makers are expected to weigh audience sentiment, distributor recovery and long-term box-office prospects before announcing a final decision within the next day or two.