This Akshaya Tritiya, PMJ Jewels, one of South India’s most beloved fine jewellery brands, has launched a fresh and engaging television commercial featuring the popular celebrity couple, Suma Kanakala and Rajeev Kanakala. The campaign, playfully named "Rajeev’s IQ vs. Suma’s GB," humorously explores the timeless tradition of gold buying, with a witty twist. In the ad, Rajeev questions the logic behind buying gold as prices rise, while Suma, with her legendary foresight, demonstrates how her consistent "GB" (Gold Buying) habit has outsmarted market fluctuations, proving that gold is the ultimate cornerstone of family prosperity.

The commercial is voiced by Superstar Mahesh Babu, who serves as the brand ambassador for PMJ Jewels. His authoritative voice adds a prestigious touch to the campaign, reminding viewers of the enduring value of investing in gold. The TVC aims to resonate with households, particularly the Indian homemaker, by emphasizing the enduring wisdom of gold buying, which has been a trusted asset for generations. The campaign celebrates the idea that investing in gold is not just a financial decision but a path to prosperity.

In line with Akshaya Tritiya’s auspicious significance, PMJ Jewels is showcasing an exquisite collection of bridal, diamond, and handcrafted gold jewellery. The campaign, directed by Shourya Paruvu, is airing across major regional channels and digital platforms, inviting customers to visit PMJ Jewels and begin their own journey of building a golden legacy. PMJ Jewels aims to offer a blend of traditional craftsmanship and modern elegance with their designs, encouraging prosperity for all.