egastar Chiranjeevi met Union Home Minister Amit Shah in Hyderabad to raise concerns about AI-generated deepfake videos targeting film personalities. Accompanied by his son Ram Charan, he urged stronger safeguards and action against people who create and circulate degrading or manipulated content.

Chiranjeevi Raises Deepfake Concerns

The meeting followed Chiranjeevi’s recent post on X, where he drew attention to morphed videos targeting artists. He told Amit Shah that the misuse of artificial intelligence and deepfake technology can damage people’s dignity and reputation. The issue also raises concerns about individuals’ rights over their image and creative work, particularly as manipulated material can be produced and shared widely.

Call for Stronger Safeguards

Chiranjeevi sought effective measures to prevent the creation and circulation of harmful material. He urged strict action against those who exploit digital tools to target film personalities, describing the problem as a growing challenge for the industry. His appeal reflects wider unease among members of the film fraternity about how rapidly advancing technologies can be used to make deceptive or degrading videos.

Amit Shah Assures Urgent Examination

Amit Shah acknowledged the concerns and said the Government would examine the issue urgently, according to the details shared about the meeting. He indicated that stronger safeguards and strict penalties for misuse would be explored. The Home Minister also asked Chiranjeevi to submit a written representation outlining the concerns and proposed measures.

G Kishan Reddy to Coordinate the Matter

Amit Shah entrusted G Kishan Reddy with coordinating the matter. Chiranjeevi welcomed the assurance and thanked the Home Minister for his response. The meeting brought the risks of AI-generated deepfakes into focus and opened a channel for the film industry to present its concerns to the Government. Any specific measures or penalties, however, would depend on the Government’s further examination of the issue.