Universal Music India has entered into an exclusive partnership with Albuquerque Records, the newly launched label by renowned artist Anirudh Ravichander. This strategic collaboration aims to release pop and hip-hop music, beginning with Anirudh's upcoming releases. The partnership also extends to emerging artists signed to Albuquerque Records, marking a significant step in Universal Music India’s expansion within these dynamic genres. The first release is scheduled for April, with much anticipation surrounding the project.

Anirudh Ravichander, known for his global success with hits like "Why This Kolaveri Di" and chart-topping tracks in the Tamil film industry, continues to shape the music landscape with his unique sound. With over 13 billion streams on Spotify, Anirudh stands as one of the most influential South Indian artists in the global music scene. Universal Music India’s support of Albuquerque Records will not only amplify Anirudh's artistry but also foster the growth of new talents in the pop and hip-hop genres, which are steadily gaining traction within the South Indian market.

The partnership reflects Universal Music India’s ongoing commitment to innovation in the Indian music industry. By nurturing independent artists and expanding its non-film music roster, Universal Music India strengthens its position as a leader in pop, hip-hop, and regional music. With its vast catalogue of hits across multiple languages and genres, the company continues to push boundaries, helping shape the future of Indian music on the global stage.