Varun Tej’s Korean Kanakaraju, directed by Merlapaka Gandhi, is gaining strong attention ahead of its worldwide release on August 7. The horror comedy has reportedly earned ₹26 crore from non-theatrical rights.

Korean Kanakaraju Builds Strong Pre-Release Buzz

Korean Kanakaraju has created considerable excitement since the launch of its promotional campaign. Directed by Merlapaka Gandhi and produced by UV Creations, the film is scheduled for a grand worldwide theatrical release on August 7. The teaser, songs and promotional material have received an encouraging response online, helping the movie emerge as one of the most anticipated Telugu releases of the season. The film’s unusual title, stylish presentation and horror-comedy elements have also increased curiosity among audiences.

Varun Tej Appears in Two Different Roles

Much of the excitement surrounding the film comes from Varun Tej’s new appearance and reported dual roles. The actor is expected to portray two contrasting characters—one as a man from Rayalaseema and the other as a Korean mob boss. The difference in their backgrounds, personalities and visual styles is expected to become a major attraction. Varun Tej’s transformation for the characters has already drawn attention through promotional visuals, with fans eager to see how both roles connect within the film’s horror-comedy storyline.

Director Merlapaka Gandhi is known for blending humour with commercial entertainment, and Korean Kanakaraju is expected to follow a similarly engaging approach. The combination of comedy, supernatural elements and action could help the film appeal to both family audiences and younger moviegoers. The makers appear confident that the distinctive story and Varun Tej’s dual performance will give the movie a strong theatrical advantage.

₹26 Crore Earned Through Non-Theatrical Rights

According to industry reports, Korean Kanakaraju has earned approximately ₹26 crore through non-theatrical rights even before its release. With the film’s reported production budget estimated at around ₹38 crore, the makers have already recovered a substantial portion of their investment. This early business is being seen as a positive sign for the project and reflects strong interest from digital, satellite and other distribution partners.

Demand for the film’s theatrical rights has also reportedly increased following the positive response to its teaser and songs. Strong pre-release business could reduce financial pressure and allow the theatrical performance to determine the film’s overall profitability.

High Expectations Ahead of August 7 Release

Produced by UV Creations, Korean Kanakaraju is being positioned as a major commercial entertainer for the season. Its combination of Varun Tej’s dual roles, Merlapaka Gandhi’s direction and a horror-comedy narrative has created strong expectations. With a significant share of its reported budget already recovered and theatrical demand rising, the film enters its August 7 release with encouraging momentum. Audience response and reviews will ultimately determine whether the movie can convert its promotional buzz into box-office success.